It isn't often as a composer that I feel that I am faced with an ethical dilemma over multinational corporate sponsorship.
But american composers orchestra has managed to give me pause, with this new partnership with LVMH - the French holding company for Louis Vuitton (luxury leather goods and accessories), Moët (mass producer of champagne) and Hennessy (favorite cognac of rappers and of Kim Jong-Il).
It's not that I think any of these storied products is inherently wrong. But these companies sell a "livin' large" consumerist lifestyle image that is the opposite of thoughtful new music. Of course, from their bottom-line perspective, we avant-nerds are just a gap in their market share. I'm debating whether I should bother to voice my disappointment to ACO.